About us

Our Story
SouthernSons Co. was founded by two close friends, Simon Karner and Friedrich Scharinger. They first met in Europe, but their roots trace back to Ecuador and South Africa. That mix of cultures, perspectives, and paths became the starting point for SouthernSons Co.

What began as a friendship turned into a vision: to create clothing that doesn’t just follow trends, but tells stories. From timeless art to global influences, each piece reflects our belief that fashion should be worn with meaning.

Our Mission
At SouthernSons Co., we believe in Quiet Luxury — the idea that true style is subtle, enduring, and never loud. Our collections blend sustainability with timeless design so you can feel good in what you wear and good about where it comes from.

We create through five collections:
Old Money – Elevated essentials with timeless elegance
Vintage – A nod to classics that never fade
Retro – Bold statements inspired by the past
Bohemian – Free-spirited style with modern comfort
Artists – Wearable masterpieces inspired by Van Gogh, Hokusai, Klimt, and beyond

Each collection is made with care, using recycled and organic fabrics wherever possible, bringing together craftsmanship, sustainability, and art.

Our Vision
We’re building more than a clothing brand. We’re creating a space where art, culture, and style converge. Fashion, for us, is not disposable. It’s a canvas for self-expression, a link between past and present, and a way to live with intention.

Welcome to Quiet Luxury, the Southern Sons Way.